Wednesday, 12 January 2011

30/11/10 Text and Image

 “How does text affect meaning of an image?”

Without text, an image could mean almost anything. It isn’t until text is added that the audience can fully understand the image and its context. At a glance it may appear fairly innocent and meaningless but could be the holder of tragedy and grief. Alternatively the image could express ones memory and so on, so be personal to the artist/photographer etc. Thus the meaning is unknown until script/word/sentences are added. Alternatively, images can contain signs that give an indication of the message. For example, the time of day and weather conditions of an image would reflect its mood and perhaps message. Joel Sternfelt produced a series of images taken of murder sites. Text is excluded (and so a script would have been shown alongside the photograph for the audience to read for an explanation), initial thoughts will be naïve. In contrast, Sternfelt has chosen a miserable, perhaps wet day to take this image as an attempt to give clues of its meaning expressing the grief shed over the event and so on. In the end, text is the only way of giving the image its true context.


“How does text effect the emotion of an image?”

Without the use of text, an image can give out certain feelings and emotions through very obvious mechanisms, such as simply photographing a crying woman etc. However, text can cut to the core and emphasize this further or in contrast contradict initial thoughts and explain a photo’s true meaning. Jim Goldberg photographed the homeless, those in poverty and terminal patients, and asked them to write on the image of what happened to them. The stories now become personal. The following image causes the audience to feel empathy for the man. Cues are given like the man being tightly wrapped up in the blanket (somewhat resembling an Egyptian Mummy), restricted of movement and perhaps being treated as if he is dead already. However, the text that he provides changes your view as he explains that now his life has become easier, giving a sense of relief to the audience and puts the image into context.
            Jenny Holzer produced work by plastering messages across giant advertising hoarding in Times Square, New York. Her messages are challenging and present contradictory opinions, in the hope of sharpening people’s awareness arising different emotions towards the ‘usual baloney that are fed’ in daily life, highlighting issues in dramatic ways. Without the text the image doesn’t mean anything, but these backgrounds are just used purely for dramatic purposes. She uses billboards, LED signs and so on, blazing phrases in places they wouldn’t be expected to be seen, provoking emotion and thought.


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