“Developing Ideational Fluency”
“Ideational fluency can be defined as easily produced ideas that fulfill certain requirements.” To achieve this, tools such as Classification, Brainstorming and Mind Mapping are used. It refers to the quantity and diversity, but not necessarily the quality of ideas. When given a brief, visual communicators need to immediately start generating different ideas and directions for the project. As stated before this method is more greatly concerned with quantity, as analyzing and evaluating the ideas after
experimentation and discussion will then increase the idea’s quality. Classification allows recognition of common denominators and making connections between ideas. Brainstorming helps develop spontaneous thinking and generate more ideas, and Mind Mapping organizes thought process and encourages associations between these thoughts. The organization of thoughts is important, as connecti
on between ideas become more apparent, and it is these connections that can lead to the development of higher quality ideas. Creative people usually think/work better visually, and so these method cause physical/visual connections between the thoughts to be made. Ideational Fluency is likely to not make much sense to others and is only really for the one who wrote it, to organize their thoughts. Here are some examples of my own Ideational Fluency, both visual representations of initial ideas and thoughts to kick-start my projects. Some ideas link to others to reflect their common denominators. Using a range of colors is particularly useful so connections can be highlighted visually and understanding the ideas perhaps made easier. From these I then was able to make connections and recognize stronger ideas, experiment and develop them fu
rther. A key aspect of generating ideas could also be discussion. Thoughts maybe interpreted differently and so generating further connections and ideas.
on between ideas become more apparent, and it is these connections that can lead to the development of higher quality ideas. Creative people usually think/work better visually, and so these method cause physical/visual connections between the thoughts to be made. Ideational Fluency is likely to not make much sense to others and is only really for the one who wrote it, to organize their thoughts. Here are some examples of my own Ideational Fluency, both visual representations of initial ideas and thoughts to kick-start my projects. Some ideas link to others to reflect their common denominators. Using a range of colors is particularly useful so connections can be highlighted visually and understanding the ideas perhaps made easier. From these I then was able to make connections and recognize stronger ideas, experiment and develop them fu
rther. A key aspect of generating ideas could also be discussion. Thoughts maybe interpreted differently and so generating further connections and ideas. “Managing a Creative Environment”
Sarah Coleman is a Freelance Illustrator and Calligrapher who has produced work for books, as well as sport companies and so on. Her studio space walls are plastered with her work and the work of those who inspire her; the desks are filled with sheets of paper, brushes, crayons, inks, paints and even the occasional potato for printing. Work appears to take place all over the room, including the floor, and she has many storage compartments for materials and things she has collected to fuel her inspiration. For illustrator such as herself it’s hard to find time off so she has to make use of things around her for new ideas, which could include watching a movie or reading a book. These sources are only for the benefit of that one illustrator, different people will be inspired by different things and thus collect different type of inspiration. One’s studio will reflect one’s own interests and their way of working. Information gathered needs to be relevant to and be in context with what an illustrator is working on and the work produced will reflect the illustrators own interpretation of the brief and inspiration. I try to create an innovative environment to work in. I usual find myself working everywhere within the space, making use of each area possible, moving to different places when I start new things and want to start a fresh with a change of scenery. I like to use a wide range of media and am a hoarder, covering my wall with postcards, images and even clothes tags. A lot of things inspire me; I often spend time searching through my grandmother’s collections of buttons, stamps and so on, to find new inspiration, such as patterns found on an old coin. 
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