“How do Illustrators amplify the ‘meaning’ within a message?”
When deconstructing artwork, we find that time is very relevant in how we view it. The same illustration released at different points in history, changes the context of the image and thus produces different reactions, because of what the audiences are used to. Walt Disney came up with the idea for Snow White and the Severn Dwarfs when he was only 15, and was the first ever animated featured film. The most current illustration was released in the late 21st Century. To understand the meaning, time needs to be considered. This era is a highly computer-based culture. The illustration of Snow White has a high digital quality, creating a three-dimensional feel to the cartoons, and as much as possible making the characters look realistic. The image has been retouched and digitally enhanced using programs such as Photoshop. It is based around the original but as technology grows our culture becomes more and more concerned with realism. Further, Snow White, aimed at a young audience, is portrayed as an innocent, beautiful girl, clear pearly white skin, rich black hair, big brown eyes and scarlet lips, a ‘typical’ beautiful girl. Alternatively, Paula Rego’s illustration, ‘Swallows the Poison Apple,’ (1995) revises the tale of Snow White. Aimed at an older audience as she has striped away at this seemingly innocent tale, revealing a more sinister side. The Princess is depicted as a middle-aged woman dressed in the traditional Snow White costume. Working with pastilles, Rego uses strong colours, reflecting the mood of the piece. She uses red to represent the blood, appearing as if it’s pouring out of her, emphasizing her last few moments of life. The piece stresses the pain of the poison eating away at her as she twists and turns within the room. The image was create soon after the film had been first been release on video, and so it was popular at the time. This rather different take on the story using sinister illustrations reflects her inspiration of her father’s book ‘Dante’s Inferno.’ Further, Rego has been strongly influenced by her Portuguese background, which was obsessed with story telling.
"Delivery"
"Choose one creative and show how the format (and platform) has been used to great effect..."
The context and how ideas are delivered are equally as important as the image itself. Delivery alters how the image is read and must reflect the message that is being communicated. Importantly, platforms need to be used in interesting ways in order to be effective. Julie Verhoeven is a fashion designer, illustrator and artist, as well as a part time tutor. She has produced two books of her work, “Bottomed Girls” and “Gas book.” The medium of a book is an informative way of illustrating your work. Sizes of the images are restricted to a fairly small scale. However, here the images are for the purpose of informing and communicating visually, accompanied by text for understanding. Text is used for explanation of the work and artist herself, communicating her influences, successes and career. A book attracts a smaller audience billboards or posters, as books are bought after having prior knowledge of the illustrator that is received through these other methods. If images were taken directly from this book in order to advertise Verhoeven’s work, they would be taken out of context and this format of the images wouldn’t be appropriate. Changes in size of the images is effective in drawing attention to perhaps more successful work or those that have interesting stories behind them. The front cover of “Gas Book” is colourful and abstract, which immediately catches ones eye. It is an effective image to use, as it is what the audience forms they’re first impressions based upon, and is a crucial decider of whether to look inside or not. This format, similar to an artist’s sketchbook, could be described as the illustrator’s visual journey of her life, work, and career.